It's one of the most common questions you'll face in an interview and also one of the easiest to fumble if you haven't thought it through beforehand. "What skills do you bring to this job" sounds simple on the surface, but employers are using it to figure out something quite specific: whether you actually understand the role, and whether you can back up your claims with real examples.
On the face of it, this question is inviting you to list your strengths. But interviewers rarely want a generic rundown of everything you're good at. They will have seen these listed in your CV when you applied. What they're really trying to work out is whether your particular mix of skills lines up with what the job actually needs, and whether you can prove it rather than just assert it. A good answer shows self-awareness, relevance, and evidence, all in one go.
This means the worst way to answer is with a vague list ("I'm a hard worker, a team player, and good under pressure") that could apply to almost anyone. The best answers are specific to the role you're interviewing for and backed up with a real example from your own experience.
Before the interview, it's worth spending time matching your own skills against what the employer is looking for.
A simple way to keep your answer focused is to follow a skill, example, result pattern:
For example, rather than saying "I'm good at communication," you might say something like: "In my last role, I regularly had to explain technical issues to non-technical clients, which meant simplifying complex information without losing accuracy. That approach helped reduce follow-up queries and kept client relationships strong."
This kind of answer does double duty. It tells the interviewer what you're capable of, and it proves it with a concrete moment rather than just a claim.
This question rarely comes on its own, so it helps to prepare for the interview as a whole rather than just one answer in isolation. Our guide to unique interview questions to ask employers can help you prepare thoughtful questions of your own for the end of the interview, which is often just as telling as how you answer theirs.
It's also worth making sure the skills you plan to talk about are reflected clearly on your CV before you even get to the interview stage. Take a look at our guide on transferable skills to include on your CV for ideas, and if you're building your CV from the ground up, our article on how to write a CV with no experience has plenty of practical tips too.
Preparing for interviews can be daunting, but you don't have to do it alone. Explore the finding work support Ingeus offers, or find your local centre to speak to someone directly.